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Billboard statement

Text that reads: In time for spring, the billboard is about change. The imagery changes as drivers pass by it. The initial image of an assembly line/freeway of people disappears to be replaced by a brightly colored leaping figure. Why 2 images in 1? Change of state – motion and metamorphosis – a transformation. Movies achieve change through a succession of frames over TIME. In sequential art, (i.e. comic books) change occurs between frames separated by SPACE. But on a billboard? The solution = SPACE + TIME. Make use of the fact that people are driving by to transform the image. Detroit geography advantageous – spokes on a grid. 60º intersections make illusion possible. Initial image persists until finally right alongside it 2ndary image appears in a flash of color and just as quickly disappears from view. Primary visual is of human assembly lines/human expressways – sleepwalkers. This imagery is prevalent throughout history from Giovanni Piranesi’s 18th century prison-
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